Phone Call Tracking & Google Analytics

I haven’t tested this myself yet, so I don’t have much to add other than my excitement. But I gotta say, I’m pretty giddy. If this service delivers, it has the potential to have the biggest impact in tracking offline conversions/sales this year for small and medium sized businesses. Unique phone number tracking has existed for a while. But those packages are pretty expensive for small companies and not easily integrated with existing analytics packages.…

Free SEO Training for Indie Restaurants

My favorite Indian restaurant went out of business this past year.  Call me selfish, but I’m tired of my favorite little ethnic (and other unique) restaurants going under. It’s not just the food. It’s the culture. These unique little establishments add some much needed flavor to Spokane, and I’d like to do something to help them survive in this tough economy.…

Search Marketing & American Idol

How will your marketing campaigns be judged in 2009?

Yep, the economy is bad.  There is no way to sugarcoat it.  Sure, it has impacted some industries and areas more than others.  But even if it hasn’t caused a serious downturn in your market, geographic area, or your business in particular, I’d argue that fiscal caution reigns supreme at the moment.…

Analytics + Segmentation = PB&J

Analytics + Segmentation is the PB&J of web data

I just love a good PB&J. Tasy, tasty, tasty. At least I loved them before the recall. But I digress. It’s just that they remind me of analytics plus segmentation (or maybe I’m just hungry). But it just never fails me. Each and every time I segment important web analytics data I learn something new and am able to make immediate recommendations that helps my clients save money and grow their relevant search traffic.