Black Hole (Not Provided) Keyword Detection Method

(not provided) keyword detection - The Black Hole Detection Keyword Detection Method

Although we can’t see black holes, we can detect their presence (or at least make an educated guess) by measuring effects on objects around them. That same principle is the basis for this (not provide) keyword detection method. While it doesn’t technically get your beloved keywords back, it will hopefully help fill in the gaps since Google implemented this (sucky change) in reporting.

The purpose of this post is to help business owners and marketers easily get a snapshot of the *likely* keywords they’re missing. There are other more detailed technical posts for those looking for a deeper dive into the keywords (not provided) pool. These posts from Avinash Kashik and Rachael Gerson are great if you’re looking for a more detailed analysis.

Most of the people I’ve talked with have reported the percentage of (not provided) keywords at between 10%-20%. That’s what I’ve seen for the most part, but it really depends on your visitors. Covario has a great post of how (not provided) impacts different audiences. The growth rate is more concerning to me (especially with Google+ and Android adoption). As more and more people log into Google’s products, the less and less we’ll see.

But not to worry :) Google has made us dance before and they’ll do it again. Yes, we lost some keywords, but we can still see the landing pages these searches are directed to and can *mostly* infer what those lost keywords were. So, if you have a relatively optimized website you can make some pretty reasonable assumptions about what these (not provided) keywords were. Here’s how to do it.

Step 1: Find Your Keywords in Analytics

Step 2: Isolate (Not Provided) Keywords & Select Landing Pages

In the interest of full disclosure this is not my idea. I just added the Black Hole image :) Rachel Gerson of SEER Interactive first shared it with me at GAUGEcon in San Francisco. Be sure to follow her on Twitter. She is awesome!

Why Get Listed University Works for Business Owners

The Get Listed Faculty at O'Doherty's the night before the 1st Get Listed University event.

Get Listed University has presented to nearly 2,000 business owners and marketing professionals since our innagural event in Spokane in February of 2010. It’s been amazing to be part of such an A-List team. It’s a priveledge (and absolute blast) to get to spend time with these wonderful people five or six times a year at these events. But what’s been even more incredible is talking with business owners over the years and being in a position to help. I’ve been thinking about Get Listed University a lot recently and wanted to put together a quick summary of why I think Get Listed University is so valued by business owners.

1) No Pitches. Ever.
I go to a lot of conferences. Nothing makes mad like traveling to a conference, paying the price of admission, and then getting pitched by a presenter. At Get Listed there are no “back of the room” sales, no pitching of our services in any way, and no uttering the cardinal sin of the conference upsell world,… “We’ll be covering that at the follow-up conference for just X dollars. Register today!” Nope. That just ain’t our style.

2) We Don’t Hold Back Any Content.
Not only do we not hold back content, we continue to find ways to provide even more content for business owners to use to their advantage. For example, this year we have created a more formal structure for our site clinics to really maximize it so you’ll have more time to ask any of our experts 1-on-1 questions about YOUR website.

3) We Provide Actionable Information & Real Case Studies
This information is not collegiate theory. You will literally be able to take these insights and apply them immediatelly to your business the following day. We use examples highlighting how real businesses use these strategies to improve their business. In fact, David is unveiling a new presentation in Spokane called “Prioritizing Your S*!t” that provides a roadmap of actions that will guide you along your way to online greatness.

4) The Faculty are Amazing!
I’m not kidding when I say how fortunate I feel to be part of this team. At times I feel like snuck in the back of the pickup when they left for town – and now they’re stuck with me :) These folks are the best in the business! We are so fortunate to have them back in Spokane again.

5) We Know & Respect Business.
We know running a business is hard. I believe all us have either owned a business in the past or are current business owners. We know it’s tough to committ a day to learn about online marketing and we work very hard to make every second count. We keep finding new ways to improve the events for our attendees. For example, for the Spokane event this year we added social media and paid search as well as expanded our site clinics.

Bonus) We Do Our Best to Make it a Dang Good Time!
We know your brains will be full by the end of the day. But we balance your efforts with a good dose of humor, enough food and snacks to keep you fueled up, personalized Q&A, and an awesome networking happy hour to close the event out right! It’s also important to note that our speakers don’t take themselves too seriously and are approachable the entire day with any questions you have for them.

What t-shirt will Mike Blumenthal be wearing this year? Oh, the suspense!

We look forward to seeing you at Get Listed this year! If you have any questions about the event please feel free to call the Sixth Man Marketing office at 509-624-5580 or going directly to the Get Listed University website.

Get Listed University – Spokane Agenda Video Preview

Get Listed University – April 27th, 2012

Location: Northern Quest Resort & Casino
Time: Friday, April 27th from 8am to 5pm
Cost: $199 (Save $50 by entering “SIXTHMAN” as your discount code at checkout.)
Agenda: Complete Get Listed Spokane Agenda
Capacity: The event is limited to 100 people and will likely sell-out. Register now!
Registration: Call (509) 624-5580 with any questions about registration or register on the Get Listed Website today!

We’re really looking to this year’s Get Listed Event. I’m excited knowing that I’ll get to hang out with the Get Listed Crew again soon. And so can you! These are some really amazing people, folks.