Sixth Man Marketing is a data-driven online marketing firm in beautiful Spokane, Washington. We help our clients increase revenue by optimizing their presence on the Internet. We do this by working with them to establish business goals and supporting KPI’s (key performance indicators), increasing relevant traffic (from sources most likely to buy), gleaning insight from analytics, and turning website visitors into customers.
Our multi-disciplinary team of online marketing professionals bring together decades of experience in their respective fields of: Analytics, Search Engine Optimization (SEO), Usability, Conversion Rate Optimization, and Marketing Communications.
Ed Reese – Principal
Ed is equal parts website analyst, SEO, and online marketing strategist. He started analyzing data as a seven-year-old aspiring farmer in Green Bluff weighing acorn squash on the vine with his Mom’s bathroom scale to project revenue. The following year he set up a distribution network to sell his squash so he could spend more time riding his bike and playing Donkey Kong. He’s been looking for ways to optimize companies’ marketing efforts ever since. He is also a national marketing speaker and member of the Get Listed University Faculty.
Tine Reese – Usability
“Usability is not a luxury—it’s a requirement!” Tine is passionate about thoughtfully integrating good design, clear communication, and user expectations in all facets of the online experience. She has a wicked sixth sense for what motivates people to take action on the web and a measurable track record to prove it. In addition to her list of client design work, she was a founding partner of the San Francisco marketing communications firm Mission Minded and is Founder and Executive Director of the local nonprofit Bloom Spokane.
Mary Bowling – SEO
Mary is an SEO strategist extraordinaire. She approaches Local Search, SEO, and Internet Marketing in a practical way—from a business owner’s perspective. Mary speaks frequently on the topic at national industry conferences and conducts intensive trainings on Local Search across the country and is also a member of the Get Listed University Faculty and regular contributor to Planet Ocean.
Audrey Kaplan – Usability, Research & Strategy
Audrey has our favorite job history to date: Oracle, Google, and now Sixth Man Marketing. She’s a usability powerhouse with 10 years of in-the-trenches usability experience between her days conducting usability research for the e-commerce group at Oracle and then leading usability teams at Google. Oh, she also has as a Ph.D in Cognitive Psychology. Yeah, you could say she has a pretty good idea of why people do what they do when it comes to website behavior and actions.
Ash Boodel
Ash is a technical troubleshooter. You can throw him into a tangled web of incoherent, mangled code and five minutes later he’ll emerge with the answer. His experience and expertise in programming advanced database and backend solutions is invaluable when it comes to identifying and diagnosing website issues.
Jennifer Lange Schneider
Beginning in 1997, Jennifer earned her chops as a Website Developer during the early days of Amazon.com. She then carried her knowledge of website infrastructure and User Interface best practices to Los Angeles, where she worked at Citysearch.com. She gained expertise in Search Engine Optimization while working as a Project Manager for the website development company, Pop Art, Inc. in Portland, Oregon.
Jennifer has a love for travel and adventure, which began before she was a high school exchange student in New Zealand. After earning a B.A. from Oberlin College, she served as a Peace Corps Volunteer in Ecuador. Her love of travel continues today as she strives to instill the same passion for exploration in her boys.
Anna Marie Martin – Blog Manager & Copy Editor
Anna’s keen understanding of sports metaphors is entirely due to her brother’s athletic prowess. Anna’s talents lean more towards reading books and cheering asthmatically from the sidelines. She earned a Master of Divinity from Union Theological Seminary (no really, that and $1.50 will get you a soda), and a Bachelor of English and Theater Arts from Mary Washington College. In addition to general geekery, she enjoys theology, contemplative studies, and romance novels. All that book learning has come in useful, however, because she manages the Sixth Man Blog, and copy-edits reports. She lives happily with her husband and son in Spokane.
Aly Knudsen – Bookkeeper
Aly is the financial controller and bookkeeper at Sixth Man Marketing. She keeps us in line by keeping her eye on the bottom line. Aly has a bachelors degree in Business Management from Eastern Washington University.