Affordable Solutions To Usability

It isn’t affordable for everyone to hire a Conversion Rate Optimizer or hire an agency to do it for them. Especially when it is your startup and no one on your team has the necessary experience. Often times, your small businesses website was created by you, or at least you hired someone as a freelancer to build you a WordPress or Shopify site.…

When is it Time to Redesign Your Website?

How long has it been since your website was built? You might have built it yourself a decade ago or maybe you hired an agency to re-build it in the last 3-5 years. We hear from a lot of clients who say they “feel” that it’s time to re-launch, re-fresh, or just plain re-do their website.…

MozCon Recap and Test Driving a Starship

MozCon 2014The past week, I had the joy of spending the week in Seattle to experience not only my first MozCon, but my first marketing conference. Having spent the majority of my workforce life in hospitality, most conferences were sponsored by food and beverage vendors and were dedicated to eating and drinking the latest and greatest while wandering booths pretending that you hadn’t already tried the meatballs, similar to Costco’s sample day.…