April 16, 2013 by Ed Reese
We’re excited to be offering our Google Analytics class this Thursday, April 25th at 11:30am at The Nectar Tasting Room (corner of Main & Stevens). I get pretty fired up when it comes to teaching people how to utilize the power of data and am excited to be teaching my first analytics class of 2013. Understanding analytics is a game-changer for businesses and we love getting people headed down the path of analytics awesomeness!
This year we’ve changed the format of our classes so the lessons really sink in. We want you to be able to immediately apply what you’ve learned in class to help your business. Take a look at the educational support we’re providing as part of this analytics class offering. You’ll be an analytics ninja before you know it!
- 90 minute class on Thursday, April 25th
- 90 minute small group hands-on analytics lab session (dates TBD)
- Unlimited analytics questions for 30 days in our new analytics forum
Measure & Maximize Your Marketing Efforts with Google Analytics!
Date: Thursday, April 25th
Location: Nectar Tasting Room, 120 North Stevens (corner of Main & Stevens)
Limit: 25 attendees
Seats Available: 0 (Thanks again for another full class
Here’s what you’ll learn in our 90 minute class:
Goals & KPI’s. What do you want your website to accomplish? We’ll start by showing how to create goals and KPI’s (key performance indicators) for your website. Always start with the end-goal in mind. We’ll measure everything against these business goals. (10 minutes)
The Install. It’s easy to get started with Google Analytics (GA). But there are a few things you’ll need to know to make sure you’re getting started on the right foot. We’ll show you how to install Google Analytics and configure it to your business’s needs. (5 minutes)
A Guided Tour. There have been A LOT of changes in GA recently. We’ll provided a guided tour that shows the wide variety of ways you can look at your data to fully understand how to use Google Analytics to its fullest potential. (15 minutes)
Understanding Traffic Sources. It’s imperative to understand not just where your traffic is coming from but that traffic is causing. Are your marketing campaigns performing? Should you renew your advertising contract with XYZ company? We’ll show you how to use your Google Analytics data to make more educated decisions about your marketing and advertising efforts. (15 minutes)
Measurement = More Powerful Pages. You’ll learn how to use measurement to improve to your homepage, landing pages, interior pages and blog posts. Content is king. You’ll learn how to identify pages that are under-performing and make them better. (15 minutes)
Conversions. There are many ways to measure conversions on a website. We’ll show several ways to create and track that final step of the conversion (the sale, registration, download, etc.) We’ll also show how to create micro-conversions to create multiple smaller steps to purchase. (10 minutes)
Advanced Awesomeness. We’ll end by showing how to take advantage of advanced segments within Google Analytics. Using segments effectively is one of the most valuable ways GA can help your business. I use advanced segments about 20 times a day for my clients (and you should too). Take advantage of the power. (10 minutes)
Questions. We have ten minutes “officially” set aside for questions. That said, I’ve set aside an hour after our class is over to answer questions for anyone that would like to stay after the class. We realize many of you are coming to the class on your lunch break so we’ll be adhering to our 90 minute schedule. That said, if you can stay after class I’ll be there to answer questions for an extra hour
Here’s what you’ll get as a bonus:
This year we’ll be providing 90 minute follow-up lab sessions so you can reinforce your classroom learning experience with hands-on training. What does that mean? I’m glad you asked! We’ll be providing several small group lab sessions where I’ll work with you set up goals, create advanced segments, create dashboards, and much more.
But I want a super-bonus!
You drive a hard bargain, but OK. Here’s your super-bonus. Anyone registered for the class is invited into our new analytics forum for 30 days for free! Ask UNLIMITED QUESTIONS about Google Analytics for a month absolutely free! I’ll even throw in some foosball tips for those interested.
But wait, there’s more!
We’ll also provide an adequate, somewhat nutritious box lunch during your first class session with the choice of a few inexpensive beverages and/or water. Hey, it’s not exactly date-night food. But becoming an analytics ninja for $40 will make you both thrifty and dang sexy!
April 3, 2013 by Ed Reese
Social media measurement has been a slippery slope in the online marketing world. Here are a few suggestions for measuring social media based on a few experiences with some of my clients.
May 6, 2012 by Ed Reese
Catalyst Magazine’s May issue features a discussion highlighting the latest in business trends. It includes an interview with me and our friends Chris Reilly from Unleashed Online Marketing and Frank Swoboda from Corner Booth Media. The online landscape is changing rapidly. The article does a really nice job highlighting some of the most recent trends business owners should be aware of when it marketing their business.
April 27, 2012 by Ed Reese
Although we can’t see black holes, we can detect their presence (or at least make an educated guess) by measuring effects on objects around them. That same principle is the basis for this (not provide) keyword detection method. While it doesn’t technically get your beloved keywords back, it will hopefully help fill in the gaps since Google implemented this (sucky change) in reporting.
The purpose of this post is to help business owners and marketers easily get a snapshot of the *likely* keywords they’re missing. There are other more detailed technical posts for those looking for a deeper dive into the keywords (not provided) pool. These posts from Avinash Kashik and Rachael Gerson are great if you’re looking for a more detailed analysis.
Most of the people I’ve talked with have reported the percentage of (not provided) keywords at between 10%-20%. That’s what I’ve seen for the most part, but it really depends on your visitors. Covario has a great post of how (not provided) impacts different audiences. The growth rate is more concerning to me (especially with Google+ and Android adoption). As more and more people log into Google’s products, the less and less we’ll see.
But not to worry Google has made us dance before and they’ll do it again. Yes, we lost some keywords, but we can still see the landing pages these searches are directed to and can *mostly* infer what those lost keywords were. So, if you have a relatively optimized website you can make some pretty reasonable assumptions about what these (not provided) keywords were. Here’s how to do it.
Step 1: Find Your Keywords in Analytics
Step 2: Isolate (Not Provided) Keywords & Select Landing Pages
In the interest of full disclosure this is not my idea. I just added the Black Hole image Rachel Gerson of SEER Interactive first shared it with me at GAUGEcon in San Francisco. Be sure to follow her on Twitter. She is awesome!
April 8, 2012 by Ed Reese
Get Listed University has presented to nearly 2,000 business owners and marketing professionals since our innagural event in Spokane in February of 2010. It’s been amazing to be part of such an A-List team. It’s a priveledge (and absolute blast) to get to spend time with these wonderful people five or six times a year at these events. But what’s been even more incredible is talking with business owners over the years and being in a position to help. I’ve been thinking about Get Listed University a lot recently and wanted to put together a quick summary of why I think Get Listed University is so valued by business owners.
1) No Pitches. Ever.
I go to a lot of conferences. Nothing makes mad like traveling to a conference, paying the price of admission, and then getting pitched by a presenter. At Get Listed there are no “back of the room” sales, no pitching of our services in any way, and no uttering the cardinal sin of the conference upsell world,… “We’ll be covering that at the follow-up conference for just X dollars. Register today!” Nope. That just ain’t our style.
2) We Don’t Hold Back Any Content.
Not only do we not hold back content, we continue to find ways to provide even more content for business owners to use to their advantage. For example, this year we have created a more formal structure for our site clinics to really maximize it so you’ll have more time to ask any of our experts 1-on-1 questions about YOUR website.
3) We Provide Actionable Information & Real Case Studies
This information is not collegiate theory. You will literally be able to take these insights and apply them immediatelly to your business the following day. We use examples highlighting how real businesses use these strategies to improve their business. In fact, David is unveiling a new presentation in Spokane called “Prioritizing Your S*!t” that provides a roadmap of actions that will guide you along your way to online greatness.
4) The Faculty are Amazing!
I’m not kidding when I say how fortunate I feel to be part of this team. At times I feel like snuck in the back of the pickup when they left for town – and now they’re stuck with me These folks are the best in the business! We are so fortunate to have them back in Spokane again.
5) We Know & Respect Business.
We know running a business is hard. I believe all us have either owned a business in the past or are current business owners. We know it’s tough to committ a day to learn about online marketing and we work very hard to make every second count. We keep finding new ways to improve the events. For example, for the Spokane event this year we added social media and paid search as well as expanded our site clinics.
Bonus) We Do Our Best to Make it a Dang Good Time!
We know your brains will be full by the end of the day. But we balance your efforts with a good dose of humor, enough food and snacks to keep you fueled up, personalized Q&A, and an awesome networking happy hour to close the event out right! It’s also important to note that our speakers don’t take themselves too seriously and are approachable the entire day with any questions you have for them.
We look forward to seeing you at Get Listed this year! If you have any questions about the event please feel free to call the Sixth Man Marketing office at 509-624-5580 or going directly to the Get Listed University website.