Content For Location Landing Pages

A location landing page is a page on a website about a specific location in which that company does business. For single-location companies, this is usually the Contact page. For enterprises with more than one physical location, there should be a unique, well-optimized page for each of those stores, shops or offices on the company’s website.…

Shopping for an Internet Marketer? Buyer Beware!

Taming the Wild West

The Search Marketing industry is trying hard to outgrow its Wild West roots. In fact, Google is demanding it by making a concentrated effort to rid its index of low quality content. Google’s algorithms continually evolve to demote and eliminate websites that employ such tactics as: keyword stuffing, manipulated links, doorway pages, hidden text, micro site networks, and exact-match-domain names.…

Optimizing for the New Google Maps

The New Google Maps

Recently, Google has greatly changed Maps and it is now available to everyone. You can see a demo of it and sign up for it here.

Google Maps header image

Google Maps banner

The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right within the search results, when practical.…

Barnacle SEO for Local Search Success

Barnacle SEO for Small Businesses

In Local Search, we often use the phrase, barnacle SEO, which refers to the practice of getting listings on websites that rank for the terms for which you wish to rank. Will Scott, my buddy from Local U, coined the term, “barnacle SEO” in 2011, and defined it as: “Attaching oneself to a large fixed object and waiting for the customers to float by in the current.”

Good use of barnacle SEO can help your business to get in front of searchers who may not otherwise find you online.…

Common Myths About
Google Places

Myth #1: A business owns its Google Places listing.

Google Places owns all the business listings it publishes. Adapting to this fact may be difficult for some small business owners, because they are accustomed to having complete control over their listings in other directories, especially in the print yellow pages.  …

Is That Really Google Calling?

Your phone rings, and the person on the other end says they are calling from Google.  How do you know if it’s a legitimate call from Google?

phone photo two-001

Photo Credit: Mary Bowling

Listen to what the caller says. Many of these calls are from salespeople at not-so-reputable companies, who have been given a script intentionally designed to mislead you.…