We’ve been working with Beardbrand for about a year-and-a-half. During that time we’ve witnessed their explosive growth and national media attention as well as a cultural shift in how society views beards. It’s one of the most striking examples of the power of community I’ve seen in business.…
Many businesses struggle with comprehensively planning, executing, and continuously improving their online marketing. Your brand has to be highly visible and provide a superb customer experience to beat the competition. This takes time, is downright hard and can be pretty overwhelming!…
A location landing page is a page on a website about a specific location in which that company does business. For single-location companies, this is usually the Contact page. For enterprises with more than one physical location, there should be a unique, well-optimized page for each of those stores, shops or offices on the company’s website.…
Taming the Wild West
The Search Marketing industry is trying hard to outgrow its Wild West roots. In fact, Google is demanding it by making a concentrated effort to rid its index of low quality content. Google’s algorithms continually evolve to demote and eliminate websites that employ such tactics as: keyword stuffing, manipulated links, doorway pages, hidden text, micro site networks, and exact-match-domain names.…
Communicating Your Site’s Purpose
This is the second in a series of three articles that focuses on how you can make a big impact on usability with small changes to your website.
There are a few elements critical to creating a good user experience on any website:
- Users have to be able to find what they are looking for.
The New Google Maps
The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right within the search results, when practical.…
Barnacle SEO for Small Businesses
In Local Search, we often use the phrase, barnacle SEO, which refers to the practice of getting listings on websites that rank for the terms for which you wish to rank. Will Scott, my buddy from Local U, coined the term, “barnacle SEO” in 2011, and defined it as: “Attaching oneself to a large fixed object and waiting for the customers to float by in the current.”
Good use of barnacle SEO can help your business to get in front of searchers who may not otherwise find you online.…
Myth #1: A business owns its Google Places listing.
Google Places owns all the business listings it publishes. Adapting to this fact may be difficult for some small business owners, because they are accustomed to having complete control over their listings in other directories, especially in the print yellow pages. …
I’ll be teaching a six week in-depth analytics course starting next week, so I thought it would be a good idea to go over a few of the topics we’ll be covering in the class to give a little preview as well as provide some good tips for our blog readers.…
Your phone rings, and the person on the other end says they are calling from Google. How do you know if it’s a legitimate call from Google?
Listen to what the caller says. Many of these calls are from salespeople at not-so-reputable companies, who have been given a script intentionally designed to mislead you.…
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