Content For Location Landing Pages

A location landing page is a page on a website about a specific location in which that company does business. For single-location companies, this is usually the Contact page. For enterprises with more than one physical location, there should be a unique, well-optimized page for each of those stores, shops or offices on the company’s website.…

Optimizing for the New Google Maps

The New Google Maps

Recently, Google has greatly changed Maps and it is now available to everyone. You can see a demo of it and sign up for it here.

Google Maps header image

Google Maps banner

The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right within the search results, when practical.…

Barnacle SEO for Local Search Success

Barnacle SEO for Small Businesses

In Local Search, we often use the phrase, barnacle SEO, which refers to the practice of getting listings on websites that rank for the terms for which you wish to rank. Will Scott, my buddy from Local U, coined the term, “barnacle SEO” in 2011, and defined it as: “Attaching oneself to a large fixed object and waiting for the customers to float by in the current.”

Good use of barnacle SEO can help your business to get in front of searchers who may not otherwise find you online.…

Get Listed University – Spokane Agenda Video Preview

Get Listed University – April 27th, 2012

Location: Northern Quest Resort & Casino
Time: Friday, April 27th from 8am to 5pm
Cost: $199 (Save $50 by entering “SIXTHMAN” as your discount code at checkout.)
Agenda: Complete Get Listed Spokane Agenda
Capacity: The event is limited to 100 people and will likely sell-out.…

Awesome Analytics, Local Search, SEO, Social Media, & Converstion Rate Optimization Info

A big thank you to The Spokane Club and everyone that attended my presentation earlier this week at their Networking Breakfast! I really appreciated your questions, engagement, and enthusiasm. As I mentioned during our session, I want to provide additional resources for you to continue your education in the ways of analytics, SEO, local search, social media, and conversion rate testing.…

Searchfest 2009 Recap

In my best Joey Lawrence voice,… “Whoa!” Talk about a great search engine marketing conference. Big props to the SEMPDX crew for putting together such a top quality event. Though it’s a six hour drive from Spokane to Portland, I’m going to join so that I can go to their monthly meetings and talk with the very talented search folks in P-Town (and check out a Blazer game or two).…