Awesome Analytics, Local Search, SEO, Social Media, & Converstion Rate Optimization Info

A big thank you to The Spokane Club and everyone that attended my presentation earlier this week at their Networking Breakfast! I really appreciated your questions, engagement, and enthusiasm. As I mentioned during our session, I want to provide additional resources for you to continue your education in the ways of analytics, SEO, local search, social media, and conversion rate testing.…

United Airlines Responds to Dave Carroll

Yesterday I wrote a post re-capping Jason Murphy’s great SEOmoz post that offered ideas to United Airlines regarding how to respond to the Internet smash United Breaks Guitars from Dave Carroll. As it illustrated, United actually has a phenomenal opportunity to show a captive audience of how they can “make things right.”

United’s response: Donate $3,000 to a nonprofit on Dave’s behalf.

New Reputation Management Strategies

I’m finishing up a reputation management project and thought this would be a good opportunity to explain online reputation management in simple terms, include an entertaining example, and direct you to more resources.

In the simplest of terms, online reputation management is the process of creating new web pages that rank higher than the pages containing the bad stuff for your name, product name(s), and/or important keywords. Create enough high ranking & relevant content from enough sources and in time your reputation is clean. Ideally, it’s pushed down to page 3, 4, and lower, but page one is the first big goal.…