We’ve been working with Beardbrand for about a year-and-a-half. During that time we’ve witnessed their explosive growth and national media attention as well as a cultural shift in how society views beards. It’s one of the most striking examples of the power of community I’ve seen in business.…
I’ll be teaching a six week in-depth analytics course starting next week, so I thought it would be a good idea to go over a few of the topics we’ll be covering in the class to give a little preview as well as provide some good tips for our blog readers.…
Yesterday I wrote a post re-capping Jason Murphy’s great SEOmoz post that offered ideas to United Airlines regarding how to respond to the Internet smash United Breaks Guitars from Dave Carroll. As it illustrated, United actually has a phenomenal opportunity to show a captive audience of how they can “make things right.”
United’s response: Donate $3,000 to a nonprofit on Dave’s behalf.…
I’m finishing up a reputation management project and thought this would be a good opportunity to explain online reputation management in simple terms, include an entertaining example, and direct you to more resources.
In the simplest of terms, online reputation management is the process of creating new web pages that rank higher than the pages containing the bad stuff for your name, product name(s), and/or important keywords.Â Create enough high ranking & relevant content from enough sources and in time your reputation is clean.Â Ideally, it’s pushed down to page 3, 4, and lower, but page one is the first big goal.…
Media companies are funny.
They want the traffic from social media sources, and offer up embedded links to their videos and content in hopes that it creates a viral following. That is, until they get something that is insanely popular.
Then, they throw a temper tantrum and yell, “Mine, mine, mine!”
That’s what ESPN just pulled with their own video recap of the UConn vs Syracuse 6 OT game in the Big East Tournament.…
College basketball is about to trump all things search for a little while.Â March Madness started early this year in my book courtesy of a six overtime game between UConn and Syracuse in the Big East Tournament.Â Yeah, you heard me right, six overtimes.Â Check out the highlights.Â It’ pretty freakin’ amazing!Â Here are a few of the details from this epic battle that lasted until nearly 2am this morning:
- Eight players fouled out
- The game lasted 3 hours, 46 minutes
- They had a combined score of 244 points
- Seven overtimes is the record for college basketball (Cincinnati vs Bradley in 1981)
- The game was 1/10 of a second from being over at the end of regulation
Check out the highlights above or read the details on ESPN.Â It’s just the beginning of March Madness, baby!Â Man, I don’t see how Syracuse can have any legs left to play West Virginia tonight.…
My favorite Indian restaurant went out of business this past year. Call me selfish, but I’m tired of my favorite little ethnic (and other unique) restaurants going under. It’s not just the food. It’s the culture. These unique little establishments add some much needed flavor to Spokane, and I’d like to do something to help them survive in this tough economy.…
How will your marketing campaigns be judged in 2009?
Yep, the economy is bad. There is no way to sugarcoat it. Sure, it has impacted some industries and areas more than others. But even if it hasn’t caused a serious downturn in your market, geographic area, or your business in particular, I’d argue that fiscal caution reigns supreme at the moment.…
It’s human nature to try to appear bigger and stronger than we really are. It’s served us well for thousands of years. In ancient times we would thump our chests, wear huge plates of armor, and give the appearance of size and strength.…
Hotbed’s Marketing Objective: Get found on the search engines and still be cool.
Hotbed didn’t want to sacrifice look and feel for the sake of SEO. Do you really want your website found if it looks bad? In the agency world, that’s the kiss of death.…
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