MozCon Recap and Test Driving a Starship

MozCon 2014The past week, I had the joy of spending the week in Seattle to experience not only my first MozCon, but my first marketing conference. Having spent the majority of my workforce life in hospitality, most conferences were sponsored by food and beverage vendors and were dedicated to eating and drinking the latest and greatest while wandering booths pretending that you hadn’t already tried the meatballs, similar to Costco’s sample day.…

Content For Location Landing Pages

A location landing page is a page on a website about a specific location in which that company does business. For single-location companies, this is usually the Contact page. For enterprises with more than one physical location, there should be a unique, well-optimized page for each of those stores, shops or offices on the company’s website.…

Optimizing for the New Google Maps

The New Google Maps

Recently, Google has greatly changed Maps and it is now available to everyone. You can see a demo of it and sign up for it here.

Google Maps header image

Google Maps banner

The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right within the search results, when practical.…

Get Listed University – Spokane Agenda Video Preview

Get Listed University – April 27th, 2012

Location: Northern Quest Resort & Casino
Time: Friday, April 27th from 8am to 5pm
Cost: $199 (Save $50 by entering “SIXTHMAN” as your discount code at checkout.)
Agenda: Complete Get Listed Spokane Agenda
Capacity: The event is limited to 100 people and will likely sell-out.…

Awesome Analytics, Local Search, SEO, Social Media, & Converstion Rate Optimization Info

A big thank you to The Spokane Club and everyone that attended my presentation earlier this week at their Networking Breakfast! I really appreciated your questions, engagement, and enthusiasm. As I mentioned during our session, I want to provide additional resources for you to continue your education in the ways of analytics, SEO, local search, social media, and conversion rate testing.…

How SEOs Know SEO

SEOmoz published a great Whiteboard Friday last week all about how we do the thing we do. Like the title says, it does a really good job of describing how SEOs know SEO. So, if you’re interested in learning about search engine optimization it does a really nice job of pulling up the curtain a bit.…