Awesome Analytics, Local Search, SEO, Social Media, & Converstion Rate Optimization Info

A big thank you to The Spokane Club and everyone that attended my presentation earlier this week at their Networking Breakfast! I really appreciated your questions, engagement, and enthusiasm. As I mentioned during our session, I want to provide additional resources for you to continue your education in the ways of analytics, SEO, local search, social media, and conversion rate testing.…

ESPN Pulls Link to UConn/Syracuse Game

Media companies are funny.

They want the traffic from social media sources, and offer up embedded links to their videos and content in hopes that it creates a viral following. That is, until they get something that is insanely popular.

Then, they throw a temper tantrum and yell, “Mine, mine, mine!”

That’s what ESPN just pulled with their own video recap of the UConn vs Syracuse 6 OT game in the Big East Tournament.…

Want to go Viral? Have Great Content

I’ve been in a lot of meeting where executives want to go “viral.” They want a video so popular that it’s forwarded all around the world and their brand becomes recognized overnight. There’s one little bitty problem with this boardroom request:

It’s really hard to do.