Last week I spoke at the Spokane Ad Federation luncheon about how to dominate with website data. It was their Fall 2011 kickoff luncheon and I had a blast! We had a full room ready to gain analytics insight. It was great!We even had a dozen attendees from the University of Idaho Ad Club. It was really cool that they made the two hour drive from Moscow, Idaho for the presentation. OK, they also had a visit with advertising agency Magner / Sandborn. But I still appreciated their attendance and participation. They must’ve stayed a good 45 minutes after things winded down. They asked some great questions and are really fired up about getting started in the industry.
We went through a lot of real-world examples and talked in detail about ways to gain actionable insight to make website improvements. We looked at ways to measure the effectiveness of blogging, branding, campaigns, and social media.
Here’s the full presentation for those that attended and others that might find if helpful.
For additional questions about topics from this presentation I’d like to recommend:
Best Social Media Metrics – Avinash Kaushik
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