How It Works

As a search engine focused Internet marketing agency, it’s easy to jump right into the nuts and bolts of search engine optimization (SEO), pay-per-click (PPC) and other online marketing details related to your web site. However, we believe a holistic Internet marketing strategy is essential to any online campaign. To get the complete picture and fully understand your business needs, we’ve created an effective process for learning about your goals, explaining our services, managing the campaign, and getting results.

Step 1: We Talk About It

Internet marketing strategies aren’t created in a vacuum—they are designed to support real businesses like yours. We’re here to help expand your market reach and grow revenue. To do this, it’s important to understand your business. So let’s talk about it. What makes it tick? Who are your competitors? What campaigns have worked (or not worked) in the past? Tell us about your business and we’ll recommend services tailored to suit your individual Internet marketing needs.

Step 2: We Propose a Scope of Work

After we’ve had the opportunity to learn about your business environment, we’ll create a custom proposal that includes the strategy, tactics, and schedule to achieve your goals within your budget . We are committed to providing a great return on investment for your organization and make every effort to match your campaign to the most appropriate scope of work to achieve your goals.

Step 3: We Get to Work

Our work process is comprised of four components: analysis, strategy, implementation, and reporting. We firmly believe that a comprehensive marketing approach is the best strategy for long-term business growth. And thus, every project includes these four vital elements.

Analysis begins with performing a thorough technical analysis of your web site and looking for possible limitations from a search engine perspective. We then look at this analytic data to determine the sources of traffic and establish key performance indicators (KPI’s) that will become goals that we measure over time. Of course, it’s important to know how you are performing against your competitors. A thorough analysis of your competitors’ sites and comparison against industry benchmarks is an integral part of this process.

Strategy is determined by incorporating your business goals, our observations and recommendations from the web site analysis, and careful consideration of the proposed timeframe and budget. For example, producing a viral video might be a great way to create buzz and gain inbound links. But is it something that fits within your budgetary range? We examine every aspect to create the best bang-for-the-buck.

Implementation commences once the strategy and tactics are approved. The type of implementation depends on available resources and client preferences. Often, a client’s internal staff implements our recommendations as part of a team. In other situations, we work with agencies who have a programming team make them. We also work on client web sites directly. It just depends on the project and client preference.

Reporting is a vital part of each and every project. We provide a variety of reports about our findings on a monthly basis. These reports are unique to each client as success metrics are very different for different industries. We are continually testing performance metrics and making modifications and improvements.

Step 4: We Celebrate

Our goal is always to exceed our clients’ expectations. By creating clearly defined and mutually agreed upon goals and metrics at the beginning of a project we know the final results of our work will put a smile on your face. Our business is built on referrals from satisfied clients, so we’re not happy if you’re not happy.

Your Success. It’s Our Mission. It’s Our Passion. Let’s Get Started.