Posts

Introduction to Google Analytics

I’ll be teaching an introduction to Google Analytics class next Thursday from 11:30-1pm at the LaunchPad Lounge and created a three minute video preview of the content for the class. Take a look at the video to get an idea of what we’ll be covering in the 90 minute training session.…

Awesome Analytics, Local Search, SEO, Social Media, & Converstion Rate Optimization Info

A big thank you to The Spokane Club and everyone that attended my presentation earlier this week at their Networking Breakfast! I really appreciated your questions, engagement, and enthusiasm. As I mentioned during our session, I want to provide additional resources for you to continue your education in the ways of analytics, SEO, local search, social media, and conversion rate testing.…

Phone Call Tracking & Google Analytics

I haven’t tested this myself yet, so I don’t have much to add other than my excitement. But I gotta say, I’m pretty giddy. If this service delivers, it has the potential to have the biggest impact in tracking offline conversions/sales this year for small and medium sized businesses. Unique phone number tracking has existed for a while. But those packages are pretty expensive for small companies and not easily integrated with existing analytics packages.…