The past week, I had the joy of spending the week in Seattle to experience not only my first MozCon, but my first marketing conference. Having spent the majority of my workforce life in hospitality, most conferences were sponsored by food and beverage vendors and were dedicated to eating and drinking the latest and greatest while wandering booths pretending that you hadn’t already tried the meatballs, similar to Costco’s sample day.…
Taming the Wild West
The Search Marketing industry is trying hard to outgrow its Wild West roots. In fact, Google is demanding it by making a concentrated effort to rid its index of low quality content. Google’s algorithms continually evolve to demote and eliminate websites that employ such tactics as: keyword stuffing, manipulated links, doorway pages, hidden text, micro site networks, and exact-match-domain names.…
The New Google Maps
The new Maps was clearly designed with two related goals in mind: to assist searchers in finding what they need, and to show them that information right within the search results, when practical.…
Barnacle SEO for Small Businesses
In Local Search, we often use the phrase, barnacle SEO, which refers to the practice of getting listings on websites that rank for the terms for which you wish to rank. Will Scott, my buddy from Local U, coined the term, “barnacle SEO” in 2011, and defined it as: “Attaching oneself to a large fixed object and waiting for the customers to float by in the current.”
Good use of barnacle SEO can help your business to get in front of searchers who may not otherwise find you online.…
Myth #1: A business owns its Google Places listing.
Google Places owns all the business listings it publishes. Adapting to this fact may be difficult for some small business owners, because they are accustomed to having complete control over their listings in other directories, especially in the print yellow pages. …
Business owners often ask if they need a mobile website. The short answer is a resounding, unequivocal:YES!
If you use the internet to serve existing customers, and you want to attract new customers, then you definitely need a website that renders well and is easy to use on mobile devices.…
Get Listed University has presented to nearly 2,000 business owners and marketing professionals since our innagural event in Spokane in February of 2010. It’s been amazing to be part of such an A-List team.…
Get Listed University – April 27th, 2012
Location: Northern Quest Resort & Casino
Time: Friday, April 27th from 8am to 5pm
Cost: $199 (Save $50 by entering “SIXTHMAN” as your discount code at checkout.)
Agenda: Complete Get Listed Spokane Agenda
Capacity: The event is limited to 100 people and will likely sell-out.…
A big thank you to The Spokane Club and everyone that attended my presentation earlier this week at their Networking Breakfast! I really appreciated your questions, engagement, and enthusiasm. As I mentioned during our session, I want to provide additional resources for you to continue your education in the ways of analytics, SEO, local search, social media, and conversion rate testing.…
I was proud to participate in David Mihm’s Local Search Ranking Factors project this year. It has quickly become one of the most anticipated articles in the Local Search industry each year.
David asked 27 Local Search experts to rate the importance of 49 criteria with respect to their influence on rankings in the Google and Yahoo Local “Universal” search algorithms.…
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Spokane, WA 99201
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Spokane, WA 99201
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