My favorite Indian restaurant went out of business this past year. Call me selfish, but I’m tired of my favorite little ethnic (and other unique) restaurants going under. It’s not just the food. It’s the culture. These unique little establishments add some much needed flavor to Spokane, and I’d like to do something to help them survive in this tough economy. So, I’ve decided to teach a free Internet marketing seminar series for indie restaurants. The classes will focus on how to use search engine optimization, social media, and other Internet marketing strategies to find new customers. And yes, it’s free.
So what’s the problem, anyway? Well, it’s often an impulsive choice of where to eat. “Hey Honey, how does Vietnamese sound tonight?” They search online for where to go. Here’s what they find:
The problem is that these just aren’t good search results. There are bogus listings as well as duplicates. Players & Spectators is a Vietnamese restaurans? I did not know this. My favorite Vietnamese Restaurant, Vina (at the corner of Ash & Northwest BLVD), isn’t even on the complete list of Vietnamese Restaurants on Google Local. However, the Spokane Public Library is. I didn’t know that, either. Books, free WiFi, and spicy Beef Pho,… now we’re cookin’ with gas! Many great restaurants aren’t even found by their own name. You get the idea. Here are a few details about the first class. I look forward to seeing you there.
Class Location: Monterey Cafe’ 9 N. Washington Street (Sprague & Washington)
Date/Time: TBD (We’re shooting for late April)
We’ll discuss many aspects of Internet marketing. Here’s a bit of what you’ll learn to do:
-Create your own Google Local Business Listing (as well as local listings on Yahoo and MSN)
-Add online citations to improve your Internet exposure (even without a web site)
-Add descriptive online listing categories to get targeted traffic for your business
-Take advantage of the 20,000+ searches a month for Spokane Restaurants
-Use social networks to create a following for your restaurant
-Use great Local Search offerings like GetListed.org to streamline the process.
It should be a good time. The Monterey Cafe’ has graciously offered to host the first event and will be providing a tasty selection of light appetizers for the group. If you have any questions, please do not hesitate to call.