Over 92% of all search traffic is generated by clicks on the first page of the search engine results. Ranking on page one represents a pass/fail benchmark for businesses to accept. A long-term strategy to rank on page one for “the right” keyword phrases for your business is essential to drive qualified traffic, increase exposure, generate leads, and increase revenue.
Many factors are responsible for determining search rankings. These include a variety of on-page and off-page factors that influence the search engines over time. SEO is not a quick fix. However, it’s important enough to learn the potential it could bring to your business and what it would take to compete.