Ed Reese

Why Content Measurement is Important

I’ll be teaching a six week in-depth analytics course starting next week, so I thought it would be a good idea to go over a few of the topics we’ll be covering in the class to give a little preview as well as provide some good tips for our blog readers. In this post, I’ll be taking a look at the importance of measuring content.

For the past few years there has been a lot of talk about content strategy and optimization. This is good! For the longest time, we online marketing folks were way too focused on generating junk to get a bunch of crappy inbound links to try to rank better. Google’s recent updates of Panda, Penguin, and now Hummingbird pretty much said bye-bye to this type of content in favor or unique, high-quality content focused on the needs of users. “Nice!”

So What is Good Content?

While the definition of good content is somewhat subjective, thankfully it’s something that can be identified and measured. For the purposes of this post we’ll be defining “good content” as original content that benefits both visitors AND the company’s business goals. But even this definition can be tricky.

We see a lot of companies that view this as a chance to overtly sell their products or services. Others tend to provide a wealth of factual information so that visitors are more likely to make a purchase. Every website is unique: there is no magic formula when it comes to content. But the sooner you get busy understanding your audience and finding out what they crave, the sooner your business will benefit.

Start with the Big Picture

Content_Example_Bloom

Let’s take a look at my wife’s nonprofit, Bloom Spokane, to examine the peaks and valleys of their historic traffic. In their case, these rises and falls are very much tied to their blogging efforts. As a nonprofit, they do not advertise at all. Blogging / outreach is their primary driver of traffic. We see that they had a big spike tied to an awesome blog post that went viral in early 2011 and had sustained growth the following year. Excellent!  But then what happened. We have a drop and a very flat traffic period for the next year. Let’s take a look…

Analyze Content Demand

Bloom_Top_10

I set up a segment to take a look at their top all-time blog posts. They have a lot of good informational posts, but their top two are either edgy / controversial or humorous. The Bloom blog does an amazing job of providing valuable information to expectant mothers, but maybe their audience wants more humor or possibly a more diverse selection of content. But, looking at the last 18 months of blog posts, there hasn’t been anymore break-out blog posts in terms of popularity.

What should they do? In their case, I would not recommend radical change, but a good idea would be to examine what their readers want. I’d recommend continuing to look at their analytics, as well as performing periodic surveys to learn exactly what their audience wants from the site. They definitely have their bases covered in terms of informational content. I would suggest adding more emotionally-driven content that visitors really connect with, in combination with the current informative posts.

Learn What Content Influences

Next, we look at what the content causes the audience to do next. Did they sign up for a class via the form? Did they visit a desired area of the website? In Bloom’s case, one of their main goals is to drive visitors to their provider page. These are professionals who list their services and advertise on the website. With Google Analytics, we are able to see where these blog visitors went next. Awesome!

Blog_Posts_Driving_Provider_Visits

We see that blog posts have driven 6,628 visits to the Bloom Provider Directory. Sweet! Also it is interesting that my humor-ish post, which was the #2 blog post in terms of overall visits, has fallen to 5th for driving visits to the provider directory. Also, the two very popular articles on whether or not to perform a circumcision are not even in the top ten when it comes to driving people to the provider directory. This is not a problem. It’s just something to consider each and every time you publish content.

Have Content-Related Goals

Most of the companies I talk with about content tracking do not have (what I would define as) goals. Their most common goal is to publish on a consistent basis, which is a good place to start. That said, I will be pushing people to define content-specific goals and dashboards to help define content strategy, measure effectiveness, and really help their business thrive.

In my blog post for Bloom Spokane, I used the quote below from Shane Falco aka Keanu Reeves to illustrate what I think advice from  husbands to their wives during labor would be like. Though far from an apples-to-apples comparison, I think it applies to writing as well. Blogging is harrrrd. Writing good content is harrrrd. But it’s worth the effort. Don’t worry. We’ll help make the tracking of it easy for you… with a little help from Keanu.

I hope this has been helpful in understanding the importance of tracking the killer content you’re producing. If you’d like to dive deeper into the analytics side of life, take a look at our upcoming analytics class series.

 

 

Mary Bowling

Pandas, Penguins and Website Rankings

You may have heard about Google Panda and Penguin updates and penalties, but what do they really mean and why should you care?

Panda and Penguin are both filters and penalties in the Google algorithms that adversely affect the rankings of what Google considers to be low-quality websites. Panda is mostly about low-quality content on a website.  Penguin is mostly about webspam, especially low-quality links pointing to a website (a.k.a. inbound links or backlinks). Some sites suffer from downgrading for both practices.

These algorithms are often refreshed (re-run), and updated (changed and re-run).  Google also gives each refresh a version number, to make each update easier to identify.  It is helpful for people who work in Search Engine Optimization (SEO) to know about specific updates: for example, the Penguin 2.0 update, which took place in May 2013.

Google says this about Panda:

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Google says this about Penguin:

Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

The criteria Google uses to make determinations of quality is not a mystery. Google has been telling us for a long time what it expects to see in a good-quality website, including not only the type of content, but the kind of links which direct users to good-quality pages.

The Panda updates target low-quality content.

Signs of low-quality content:

  • Duplicate or near duplicate content: This includes articles that have been distributed to multiple sites across the web. Changing a few words or sentences or rearranging their order is not enough for content to be considered unique.
  • Not enough content: Pages with insufficient content are not considered meaningful, and therefore are not much use to readers.
  • Keyword-stuffed content: We all feel the pain when we try to read this stuff. It was obviously written for the Search Engines and not for humans.
  • Irrelevant content:  Content on a page that is off-topic and not related to the rest of the website.
  • Content that’s not useful: Content that Google cannot decipher is not considered to be useful enough to humans to appear in search results.
    • Content shared with other websites is considered not useful.
    • Pages that are just lists of links are not useful.
    • Pages full of images or videos with little or no explanatory text are considered not useful.

In the past, this type of web content only hurt the rankings of the individual pages where it was published. Now, it negatively affects the rankings of the entire website on which it appears. The more low-quality content a site has, the more it is likely to be demoted in the rankings.

The Penguin updates target webspam.

Penguin: Cute but Deadly

The target of Penguin is webspam, which is indicated by unnatural or unearned incoming links, and keyword-stuffed internal links which direct traffic from one pages to other pages on the same website.

Signs of low-quality links:

  • All or most links go to home page: Google contends that if a site is full of quality content, it will attract links to different pages and not just to the home page.
  • Off-topic links: Links from forums, blogs and websites that are unrelated to what you do, do not help your pages rank.  If a link doesn’t make sense to humans, it doesn’t make sense to Google, either. Good links come from pages that are about your industry and/or your location, or are from other websites in your location or industry.
  • Links from bad neighborhoods: This includes free-for-all directories and sites participating in links schemes. (See Google’s definition of a link scheme here.)
  • Too many links from other sites you own or control.
  • Sitewide links: These are links from all the pages on a site, and are usually found in the page footers or sidebars.
  • Too many exact match links: These are links with text that exactly matches the term(s) for which you wish to rank. This can hurt you if it appears on your site, as well as on other sites.
  • Too many links of the same type: such as forum links, article links or blog comment links.
  • Linking out to off-topic pages and low-quality websites rather than to good ones that naturally segue from your pages.

Unnatural Link Notices

The surest sign of a link-related penalty from Google is a written warning from Google via your Webmaster Tools account. The warning will state there are unnatural links pointing to it, although websites that receive these are often egregious offenders. However, having even one link from a site that is being targeted by Google might be enough to get a formal notice.

These notices are sent out after a human review of a site’s links.  In order to get this penalty lifted, all the bad links need to be removed, and you must file for reconsideration. Most business owners should avoid trying to sort this out themselves. If you’ve received a warning from Google in Webmaster Tools, get professional help fast.

Panda Detection and Recovery

If you’ve been hit by Panda, there’s no point in pussyfooting around: Google thinks your entire site is of low quality.  Unless you take drastic steps to improve it, your website will sink further in the rankings as additional updates and refreshes appear.

First, evaluate all of your pages for quality and usefulness. If you think they are good quality pages, you may need more objective eyes to take a look. Then, make sites more useful to readers by eliminating pages with little value, and combining shorter pages about similar topics. Remove any content that is not unique to your website, and avoid presenting the same content on more than one of your URLs. Create new, more useful content and promote it on social media, so that it attracts viewers (and tweets, shares or +1s). Make sure you are not overusing keywords in either your text content or in the links pointing from one of your pages to another.

Penguin Detection and Recovery

Although you may have not received a notice from Google, you may not have escaped the consequences of a manipulative-looking link profile. The websites that Penguin demotes do not receive these warnings:  they simply become adversely affected by the algorithm. No reconsideration request is needed to recover from an algorithmic Penguin hit.

If it looks like you suffered from a Penguin update, a thorough examination of the website’s backlink profile is in order. Obviously, bad and iffy links should be removed in a process known as link pruning. At the same time, good-quality links need to be gained to get the backlink profile back on track towards a good balance. Before the site will regain its rankings, Google will need to re-crawl your site, find and index your new, good links, and prove that the bad links have disappeared.

Free Tools to Help You Tell

It’s fairly simple to tell if you’ve taken a hit from either Penguin or Panda by using the Panquin Tool. It’s free, easy-to-use software that overlays known Google quality updates on your traffic as recorded by Google Analytics. You need to have Google Analytics installed on your website and you must give the tool access to your account.

If you see a precipitous drop coinciding with an update, that should be proof enough to spur you into action. Here’s an example of a site that was slammed by Panda last October and has not yet recovered:

Google Analytics graph

You may find little to salvage on a site that has been badly damaged by either or both of these penalties, and decide to start over completely. When this is the case, take a long, hard look at your online goals and design your new site to support those goals and to be valuable to searchers. Then, you must not do anything where the primary purpose is to manipulate the Search Engines. This is the best way to Panda-proof and Penguin-proof your site for the future.

If you find that your site has taken a few hits and not recovered, you may want to find expert help. Sixth Man Marketing is dedicated to helping to make your website work better for you. Please call us if you need assistance!

 

Ed Reese

Social Media Measurement, Thoughts & Ideas


Over 200 people will fill the Jepson Auditorium at Gonzaga tonight to discuss how social media has changed the face of business. It should be a great discussion as social media has evolved to a point where it does positively impact many businesses. But how? What are the businesses trying to achieve? I hear a lot of comments like these:

“I just gotta get on Facebook! I feel like I’m behind the curve.”

“I need a Twitter strategy,… Now!”

But that’s not true. You don’t HAVE to be on Facebook or Twitter. The answer is,… it depends. Yeah, it might be a good idea for your business. It might be a super-duper awesome idea. But where is your audience? What are your goals?  My Local University amigo Matt McGee always has the same answer when asked about social media platforms.

Be on the social media platforms where your customers are. 

Yep, good advice. For example, Chris Reilly and I performed a social media audit for a client a few years back to measure the effectiveness of their internal social media efforts. Guess what? 93% of their audience was blocked at the firewall. Their particular industry is pretty conservative and the big bosses don’t want their people on Facebook, Twitter, Pinterest, YouTube, etc. Blocked at the firewall. Dang. But guess what? They were on old-school technical forums and still go to industry events. Lesson learned: go where your customers are.

But there’s a question even more important than where to go.

Why?

I don’t hear a lot of talk about “the why” so I thought this would be a good opportunity to throw out a few reasons for businesses to put forth a social media effort and how to measure effectiveness.

1) Mitigate Risk

Social media is real-time customer service rocket fuel! Have a potential PR issue? Have a mad customer ready to rant online to the hungry, drooling masses about how much you suck? Social media has an amazing ability to cut that off at the pass. Because guess what,… even with the best of intentions things go wrong from time to time. But now businesses are able to stop PR disasters before they even start. This prevents bad reviews, bad news reports and ultimately helps protect their reputation.

This comes down to delivering awesome real-time customer service.

Where once a bad customer experience would be re-told to ten people it now has potential to reach tens of thousands (or even more if it goes truly viral). Preventing this from happening (in my opinion) is the most important aspect of social media for many mid-size to large companies. As Mike Blumenthal often says, “Once you had to treat the customer right. Now, you have to treat them right-er.”

How do you measure treating your customers right-er? Reviews.

I’ve worked with Paul Warner at Northern Quest for the past year. As part of of his responsibilities Paul has been responding to issues that have come up from time to time via Facebook and Twitter. In addition, he has responded to every online review of the hotel they could find with another member of the Northern Quest team. Here’s a look at that impact on Trip Advisor alone:

1.4          Star Rating of average “bad tone” reviews prior to 2012 (65 reviews)
2.6          Star rating of average “bad tone” review for the past 12 months (63 reviews)86% Improvement

4.27          Overall Star Rating for reviews prior to 2012
4.43          Overall Star Rating for reviews in the past 12 months

3.75% Improvement (While this is a smaller percentage 4.43 is almost 4.5 stars. I’ll bet this makes an impact.)

Like I mentioned earlier, things happen from time to time. By addressing them head-on a business can own the issue, whatever it is. It also keeps that review based more on facts and less on emotion. Here’s an example of a response to a hotel guest that wrote in their review that their room was too hot:

After reading your review, we checked into the temperature controls in our rooms. Each room is set to 68 degrees upon a guest’s arrival, but the temperature can be adjusted from 35 to 95 degrees. After a guest checks out of the room, the temperature is set back to 68 degrees.

Now this doesn’t fix the issue for this particular guest. But it shows other that they actually read their online reviews and respond accordingly. Here’s an example of how Paul and the Northern Quest team handled a power outage and unplanned fire alarms:

“We had a bit of anger stemming from a power outage incident on the floor and hotel as well as some unplanned fire alarms. We dealt with them via Facebook and Twitter (in addition to staff on the floor). We had to deal with complaints about tickets not getting cashed out, not being able to check in, having to leave machines, not able to get tickets etc. We were able to respond and share information in real time with them as to how we were resolving issues and to whom to talk regarding concerns on the floor/hotel. We addressed all issues within an hour of the incident(s) and had most people thanking us for info and response.”

Obviously a lot is in-play when it comes to what causes a good hotel review and/or preventing a bad review. Northern Quest has improved top to bottom in terms of providing exceptional customer service. Not all of this can be attributed to addressing reviews and preventing bad reviews via social media. Still, it has a definite impact.

2) Extend Brand 

All companies have a vibe in addition to services and products they want to sell. Generating a larger following of people that are aware of, and are interested in your brand is good for business. And by brand I mean everything about your business and the individuals who are publicly a part of it. At Local University our brand is based on our expert knowledge of SEO, Local Search, and how we can help businesses learn more about online marketing strategies and tactics to succeed. We want to be known as content experts. We also want to be known as nice, generous, approachable people. Blogging is a big way for us to extend our brand by creating valuable content. One of the ways we track that is by a dashboard called “Blog Intent.”

As you can see, we know how many visitors read our blog posts, where they come from, what they read, and if they have interest in us putting on a seminar in their city. Nice! That’s a handy little dashboard.

3) Create Dialog

Genuine two-way communication is possible now like never before. In the 90’s most sales people would say “If I could just get them on the phone I’d have a good chance of selling our products/services.” We now have a much better opportunity for that first conversation. But notice I didn’t list the goal as “selling.” Yes, people have sold things via social media, but (in my opinion) often at the expense of chasing others away with their chatter and over-selling. Yet, social media does provide an great first interaction with a prospective customer to learn about what you have to offer. And this can be measured with “assisted conversions” and other techniques. Awesome! Because it takes a team to sell well. You wouldn’t want five point guards or five power forwards. But put them together and you have pure magic. Or Jazz 🙂

It’s great that everyone is getting together to talk about the state of social media in Spokane. I hope this helps plant a few seeds of thought around the why and a few ideas how to measure your campaign. For those interested in leaning more about how to measure via analytics we’ll be teaching a Google Analytics class on April 18th from 11:30am to 1pm at the Nector Tasting Room for $39. Fill out our contact form and say you saw about it at  the Social Media Event at Gonzaga and the cost is $29.

 

Ed Reese

Analytics Information, Presentation, & Tips

My purpose for this post is to provide supporting analytics information, my analytics introduction presentation, and tips so that business owners can use their web data to help grow their business. Analytics takes a bit of time to grasp but is worth the effort. Here’s some information to get started.

Getting Started with Google Analytics
If you have the time (and it does take a while) I recommend going through Google’s Conversion University to learn all about Google Analytics. That said, they’re a bit on the dry side (understatement) and take a while to get through. However, this great Google Analytics installation video from Ian Lurie of Portent Interactive gets you started in just over ten minutes.

What You Need to Know
There’s a lot of advice out there when it comes to analytics. The tips I’m interested have nothing to do with reporting. They’re all about gaining insight from the data and doing something with it to improve your business! And there’s only one name you need to know when it comes to gaining true analytics insight. That name is Avinash. He has done more to advance true analytics insight that anyone on the planet. Here are a few of his essential posts:

The Beginner’s Guide to Web Data Analysis
Web Analytics Segmentation: Do or Die, There is no Try!
Web Analytics Definitions: Goals, Metrics, KPIs, Dimensions, Targets
The Best Social Media Metrics

Presentations & Examples

Here are my most recent analytics presentation. Please feel free to download or share.

Introduction to Analytics

View more presentations from Sixth Man Marketing

One of the things I really emphasize when I present is the importance of understanding what’s important to YOUR business. Don’t worry about all of the metrics, pay attention to the ones that impact YOUR business. For example, my wife Tine is the Executive Director of a nonprofit called Bloom Spokane. Their #1 business driver is the number of people that attend their in-person classes. So we measure that as a KPI. Here’s how we look at it in a custom dashboard.

My Quick Guide to Using Website Data to Grow Your Business

1) Understand what’s important to measure when it comes to YOUR business. Every business is unique. Learn what’s important to measure, learn from your insights as well as mistakes and make improvements.

2) Get your hands dirty and learn this stuff! It’s powerful, people! I know you’re busy, but your business will benefit greatly from this information once you take the time to learn it a bit.

3) Take action! You don’t need to be an analytics ninja to take advantage of this stuff. You can make improvements to your website today by just taking a few suggestions from the information in this blog post not to mention the mountain of valuable information from my Get Listed friends.

I wish I was in Western New York with all of you today! I know you’re getting a TON of valuable information from the Get Listed crew. Be sure to take full advantage of it!

 

Ed Reese

How to Dominate with Data – A Spokane Ad Federation Presentation

Last week I spoke at the Spokane Ad Federation luncheon about how to dominate with website data. It was their Fall 2011 kickoff luncheon and I had a blast! We had a full room ready to gain analytics insight. It was great!

Spokane Ad Federation October Luncheon Attendees

We even had a dozen attendees from the University of Idaho Ad Club. It was really cool that they made the two hour drive from Moscow, Idaho for the presentation. OK, they also had a visit with advertising agency Magner / Sandborn. But I still appreciated their attendance and participation. They must’ve stayed a good 45 minutes after things winded down. They asked some great questions and are really fired up about getting started in the industry.

Ed takes a moment to go over a few questions

We went through a lot of real-world examples and talked in detail about ways to gain actionable insight to make website improvements. We looked at ways to measure the effectiveness of blogging, branding, campaigns, and social media.

Here’s the full presentation for those that attended and others that might find if helpful.

Dominate with Data

View more presentations from Sixth Man Marketing

For additional questions about topics from this presentation I’d like to recommend:

Best Social Media Metrics – Avinash Kaushik

Google Analytics Training Videos

 

Ed Reese

Introduction to Google Analytics

I’ll be teaching an introduction to Google Analytics class next Thursday from 11:30-1pm at the LaunchPad Lounge and created a three minute video preview of the content for the class. Take a look at the video to get an idea of what we’ll be covering in the 90 minute training session.
Intro to Analytics Video Preview.

Find more videos like this on LaunchPad – INW

 

Ed Reese

Awesome Analytics, Local Search, SEO, Social Media, & Converstion Rate Optimization Info

A big thank you to The Spokane Club and everyone that attended my presentation earlier this week at their Networking Breakfast! I really appreciated your questions, engagement, and enthusiasm. As I mentioned during our session, I want to provide additional resources for you to continue your education in the ways of analytics, SEO, local search, social media, and conversion rate testing. We covered a lot of topics in a short period of time and as a follow-up I wanted to create an awesome resource library for you. Now it’s time for you to choose your own Internet marketing adventure and learn from the best and brightest in the industry.

ANALYTICS, ANALYTICS, ANALYTICS
conversions

As I’m sure you recall from my presentation, I hammered home the importance of understanding analytics. I’m not talking about “reporting” or “monthly reports” for your boss. I’m talkin’ about kick-butt, actionable analytics that teach, provide valuable insight, and inspire action. What’s workin,’ baby? What does the data tell us today? This higher level of attention to your data is not optional… if you want your business to succeed. You must “know thy data.” Here’s how:

Occam’s Razor – Awesome analyics blog from Avinash Kaushik
Web Analytics an Hour a Day – Great introduction to actionable analytics (also from Avinash)
Google Analytics Blog – Resource for understanding Google Analytics (beginner & advanced)
Google Analytics Videos – Educational videos that show how to use Google Analytics
Conversion University – A curriculum of analytics video tutorals
Analytics 2.0 [The Art of Online Accountability & Science of Customer Centricity] (Thanks Avinash!)

MAKE SURE YOUR WEB SITE CONVERTS TRAFFIC

I think it’s great when companies embrace new technologies and ways of thinking. Social media has taken the Internet marketing world by storm and generated all kinds of buzz (much of it well deserved) this year. However, I’m always wary of what I call the “Shiny Penny Syndrome.” It’s a condition where companies throw resources at the latest and greatest marketing techniques without testing and tracking what the shiny penny actually does. I’ve also seen companies completely stop doing what works (like email marketing) just because it doesn’t have that new marketing smell.

Don’t Make Me Think – Great read (really fast, too) about web site usability
Conversion Rate Experts – UK company focused solely on conversion rate optimization
108 Ways to Improve Conversion Rates (from Conversion Rate Experts)
Google Web Site Optimizer Blog (The Official Optimizer Blog)
Always Be Testing – Great book for learning A/B & Multivariate testing
Marketing Experiments – I love these guys. Their webcasts rock!

LOCAL SEARCH = LOW HANGING FRUIT

spokane-restaurants

As an Internet marketer I’m always looking for the low-hanging fruit–”the best bang-for-the-buck in the shortest period of time. And for most small and medium businesses that’s Local Search. Like I mentioned before, this doesn’t mean you stop doing everything else and go local only. It means that it’s time for a dedicated local search strategy to compliment your existing marketing efforts. Learn more from these experts:

David Mihm – Portland, OR Local Search expert & designer
2009 Local Search Ranking Factors – I’m proud to be a contributor to this research project 🙂
Mary Bowling – Denver, CO Local Search expert
Understanding Google Maps & Local Search – For those that want details, details, details.
Small Business SEM – Local Search + SMB Advice = Awesome!
Miriam Ellis – San Francisco, CA Local Search expert & designer
Chris Silver Smith – Cartographer & Local Search expert. Again, for folks that want the technical details.

ORGANIC SEARCH ENGINE OPTIMIZATION (SEO)

There is a lot of information out there about SEO. In fact, there is so much information that it’s tough to know where you should even begin. These folks provide the best information and their content is always up to date.

SEOmoz – Free and premium levels of membership – Both are great!
SEO Book – Again, free and premium levels of membership – Great as well
Search Engine Journal – Free SEO content from a variety of SEO experts – including me starting next month
Search Engine Land – Center of the universe for all things search – Look through the categories
Vanessa Fox – She has an uncanny ability to explain complex details in very simple terms
Rand Fishkin’s HostingCon Preso – Awesome SEO explanation (and motivation for my art project)

BUT WHAT ABOUT SOCIAL MEDIA?

Don’t worry, I didn’t forget about social media. Remember, this socia media stuff is new for everybody so the importance of testing and learning from data is paramount. I think this bit of reading will provide good insight for you.

Outspoken Media – More than social media, but they cover it very well. Many good social media posts here.
Copyblogger – Read Copyblogger now! Writing is so freakin’ important. This is one of my favorite blogs!
7 Harsh Realities of Social Media Marketing – Great new post from Copyblogger
Trackur – Cool way to track social media mentions & reputation
Samepoint – See all mentions of your name or company online. A very cool social media monitoring tool.
5 Facebook Case Studies – Yes, 5 real case studies about marketing with FB.
Twitter, Tacos, & Trucks – The Story of Kogi Bar-B-Que

LIKE I SAID,… WHAT MATTERS IS HOW IT HELPS YOUR BUSINESS
Here’s an example from the presentation. I know it’s hard to believe,… but I didn’t even go to art school!

WANT MORE INFORMATION? HAVE QUESTIONS? COMMENTS? JUST LET ME KNOW.

Please feel from to leave a comment below, send an email, or contact me at my office (509-456-4350).