Ed Reese

Analytics Class – Thursday, April 25th @ 11:30am

We’re excited to be offering our Google Analytics class this Thursday, April 25th at 11:30am at The Nectar Tasting Room (corner of Main & Stevens). I get pretty fired up when it comes to teaching people how to utilize the power of data and am excited to be teaching my first analytics class of 2013. Understanding analytics is a game-changer for businesses and we love getting people headed down the path of analytics awesomeness!

This year we’ve changed the format of our classes so the lessons really sink in. We want you to be able to immediately apply what you’ve learned in class to help your business. Take a look at the educational support we’re providing as part of this analytics class offering. You’ll be an analytics ninja before you know it!

  • 90 minute class on Thursday, April 25th
  • 90 minute small group hands-on analytics lab session (dates TBD)
  • Unlimited analytics questions for 30 days in our new analytics forum

Measure & Maximize Your Marketing Efforts with Google Analytics!

Date: Thursday, April 25th
Location: Nectar Tasting Room, 120 North Stevens (corner of Main & Stevens)
Cost: $40
Limit: 25 attendees
Seats Available: 0 (Thanks again for another full class :)


Here’s what you’ll learn in our 90 minute class:

Goals & KPI’s. What do you want your website to accomplish? We’ll start by showing how to create goals and KPI’s (key performance indicators) for your website. Always start with the end-goal in mind. We’ll measure everything against these business goals. (10 minutes)

The Install. It’s easy to get started with Google Analytics (GA). But there are a few things you’ll need to know to make sure you’re getting started on the right foot. We’ll show you how to install Google Analytics and configure it to your business’s needs. (5 minutes)

A Guided Tour. There have been A LOT of changes in GA recently. We’ll provided a guided tour that shows the wide variety of ways you can  look at your data to fully understand how to use Google Analytics to its fullest potential. (15 minutes)

Understanding Traffic Sources. It’s imperative to understand not just where your traffic is coming from but that traffic is causing. Are your marketing campaigns performing? Should you renew your advertising contract with XYZ company? We’ll show you how to use your Google Analytics data to make more educated decisions about your marketing and advertising efforts. (15 minutes)

Measurement = More Powerful Pages. You’ll learn how to use measurement to improve to your homepage, landing pages, interior pages and blog posts. Content is king. You’ll learn how to identify pages that are under-performing and make them better. (15 minutes)

Conversions. There are many ways to measure conversions on a website. We’ll show several ways to create and track that final step of the conversion (the sale, registration, download, etc.) We’ll also show how to create micro-conversions to create multiple smaller steps to purchase. (10 minutes)

Advanced Awesomeness. We’ll end by showing how to take advantage of advanced segments within Google Analytics. Using segments effectively is one of the most valuable ways GA can help your business. I use advanced segments about 20 times a day for my clients (and you should too). Take advantage of the power. (10 minutes)

Questions. We have ten minutes “officially” set aside for questions. That said, I’ve set aside an hour after our class is over to answer questions for anyone that would like to stay after the class. We realize many of you are coming to the class on your lunch break so we’ll be adhering to our 90 minute schedule. That said, if you can stay after class I’ll be there to answer questions for an extra hour :)

Here’s what you’ll get as a bonus:

This year we’ll be providing 90 minute follow-up lab sessions so you can reinforce your classroom learning experience with hands-on training. What does that mean? I’m glad you asked! We’ll be providing several small group lab sessions where I’ll work with you set up goals, create advanced segments, create dashboards, and much more.

But I want a super-bonus!

You drive a hard bargain, but OK. Here’s your super-bonus. Anyone registered for the class is invited into our new analytics forum for 30 days for free! Ask UNLIMITED QUESTIONS about Google Analytics for a month absolutely free! I’ll even throw in some foosball tips for those interested.

But wait, there’s more!

We’ll also provide an adequate, somewhat nutritious box lunch during your first class session with the choice of a few inexpensive beverages and/or water. Hey, it’s not exactly date-night food. But becoming an analytics ninja for $40 will make you both thrifty and dang sexy!

      Our goal is make this most valuable
             class you’ve ever attended!



Ed Reese

Sixth Man Marketing Open Gym

It’s no surprise that we’re pretty big basketball fans. In addition to loving to watch basketball, we love to play as well. Growing up we’d seek out the best open gym games in town and try to learn from the best players around. It was usually pretty loose. But sometimes a coach would be there, sometimes former players, other times mentors just a few years older from our own school. It was a great opportunity to play, learn, and have some fun.

Sixth Man Marketing is starting our own version of open gym focused on online marketing. Come on down and talk shop with other business owners and hear the latest online marketing strategies, tactics, and tips. This isn’t just one-way instruction. While we’ll have a formal topic each week, we’re encouraging input from other online marketing folks and business owners in our community.

Open Gym Logistics & Details

Location: Sixth Man Marketing Office
Time: Friday’s from 3pm to 4pm
Cost: Free
Capacity: First five people to register. Only one person / industry / week
Registration: Call (509) 624-5580, fill out our contact form, or email jessie (at) sixthmanmarketing.com

Topics / Calendar:
11/18/11 – Google Analytics New Version Awesomeness Tour (Yeah, it’s good)
11/25/11 – Off for Thanksgiving break (Turkey Time!)
12/02/11 – Usability Best Practices (What’s working & what isn’t on your website)
12/09/11 – The Latest in Local Search (How to rank in Google Maps & blended searches)
12/16/11 – Conversion, Conversion, Conversion (How to make them click!)

These open gym session are meant to be part training, part analysis of your website, and a whole lotta fun talking shop about your online marketing strategies. They are going to be very interactive sessions with a ton of real-world advice. We’ll provide some light snacks and drinks as well.

Who’s got next?


Ed Reese

Spokane CVB Social Media Event – Resources & Info

It’s always insightful to speak to a new group of people at an industry event.  I’ve found that It’s sometimes easy to get entrenched within my own four walls and lose touch with the information that people really need to help their businesses succeed.  During the Q&A session someone asked the question that was on everyones minds:

“Can you provide a simple guide to help business owners in Spokane understand how to use social media?  You know,… no industry jargon, no tech-speak, just simple how-to-get-started information that business owners can quickly digest and implement?”

When I said YES the entire rooms gave a collective “sigh.”  So, without further ado, here it is:

7 Steps to Getting Started, Finding your Voice, and Generating Business with Social Media.

1)  Find your flavor(s) and get started.

Without re-capping everything from today’s presentations, I’d like to sum it up by merely saying use what works best for you.  In my case it’s primarily Twitter & Linkedin.  But, I have also found great value in Biznik and LaunchPad.  In fact, I’m about to dive into the deep end of the LaunchPad pool.  As a Spokane Social Networking Site, it’s a no-brainer to join LaunchPad.  Your choice just depends on your personal taste and industry.  For example, musicians, actors, and celebrities still have great success using MySpace, but it personally annoys me beyond belief.  I use Facebook to communicate with family & friends and try to keep business out of it, but know several people using Facebook with a good amount of business success.  Again, it’s all about finding the right platform(s) for your own personal taste.

2) Pimp your profile

Create a unique and customized profile.  Fill out relevant details and provide supportive links.  Much has been written on this topic.  Here are few guides: How to Pimp Your Twitter Profile, Linkedin Profile Tips, Facebook Profile Guide.

3) Set a consistent and realistic posting schedule

A lot of people get really excited about the latest/greatest social networking site and post like crazy for a month or so and then quit.  Others find it intimidating and never get started in the first place.  I’d recommend finding sites that you’re comfortable with and genuinly believe you’ll use.  Then set a posting schedule.  Just make sure it’s a realistic one based on your workload and desire to contribute content.  Here are a few great reads: Lessons Learned from 3 Years of Blogging, Scheduling Social Media Efforts.

4) Take it off-line

I’ve found this to be the most effective.  It’s much like dating on Match.com… You haven’t really had your first date until you’ve met in person.  Sure, there are many benefits from being on Twitter and other social media sites without meeting someone in person (exposure, increased relevant connections, etc.).  I’ve just found that the in-person meetings are what have created (by far) the most work and overall impact to my business.  These are connections that started online but developed into friendships and professional ties in my industry.  The Real Power of Twitter does a great job of summarizing these benefits.

5) Contribute and Connect

If you contribute great content in a consistent manner over time you will generate a following.  It really is that simple.  There are a handful of people that post content that I absolutely look forward to reading.  Be one of those people.

6) Understand Analytics

Don’t feel bad if your social media web sites aren’t producing great results online.  They tend to not perform as well in the ROI category compared to direct traffic and search.  The best post I’ve seen regarding social media and ROI is from Rand Fishkin of SEOmoz.  It goes into great detail regarding how social media ROI compares with other avenues.  I recommend reading the entire article as well as the numerous comments. Install an analytics platform (like Google Analytics), watch the Google Analytic Training Videos, and if you really get into it, read Avinash Kaushik’s blog Occam’s Razor.  It’s amazing!

7) How to use social media to make money and/or increase business

I think social media is very similar to Public Relations in that both have a pretty difficult time claiming a direct correlation between their efforts and revenue.  However, from a business reach and exposure standpoint, the impact is HUGE!  When performed effectively, it puts your business in front of the right audience of potential clients, develops trust, and helps foster relationships.  And when it comes right down to it, people still buy from people.  Though we have all this new technology and ways to connect online, it still comes down to relationships, trust, and offering a great product or service.

I hope this has been a helpful guide/follow-up to today’s Social Media Panel.  Please let me know if you have any questions.  I’m happy to provide additional details.  A big thanks to Visit Spokane for inviting me to be part of the panel.  Definitely follow them on Twitter @visitspokane to see an example of a great social media effort.